About Magnet Labs

We bridge the gap.

"We've sat in the boardrooms where decisions feel heavy, and the trenches where growth feels impossible. We created Magnet Labs to be the partner we wish we had — one that values human intuition as much as data, and science as much as heart."

The dual perspective

Fortune 100 rigor. Startup velocity.

Our team has launched products across continents and built companies from a blank page. That range is the point: we translate complex organizational reality into clear, brain-based frameworks your people can actually use.

How an engagement works

Not months of consulting. Capability your team can use tomorrow.

Magnet Labs workshops are led by experienced business operators and built around your actual business challenges — each engagement is designed around a real business challenge, not a generic workshop. With more than 40 Insight Labs that can be tailored to 60 or 90 minutes, a half day, or a full day, we bring the right set of experiences for meaningful transformation.

Your organization receives:

Pre-session discovery and alignment on the business challenge, desired outcomes, and success measures — roughly 90 minutes
A professionally facilitated, highly interactive workshop led by experienced business operators
Applied exercises using your team's real opportunities, decisions, and challenges
Magnet Labs Insight Lab™ tools and materials your team can continue to use after the session
Clear actions, experiments, or next steps tied to measurable business priorities
Access to the Magnet Labs team at 30, 60, and 90 days to support progress and reinforce adoption

For engagements involving AI, we can also help identify which work should be automated, augmented, or remain distinctly human — so AI supports your strategy rather than simply adding more tools.

One or two days of applied thinking your team can use the very next day.

The team

Minds behind the method.

Christine Zmuda

Co-Founder

30+ years at Microsoft, Yammer, and ExxonMobil. Expert in building cultures of trust and launching products across 14 countries. Co-host of "Refirement Life."

Ganesh Shenbagaraman

Co-Founder

25+ years of go-to-market experience across sales, marketing, and ecosystem strategy. Expert in scaling high-velocity, data-driven SaaS revenue engines and transforming cultures. Executive coach guiding early-stage startups through rapid growth and profitable exits.

Dr. Alex Arbter

Co-Founder

20+ years of business innovation and change-strategy leadership at Microsoft. Expert in translating complex organizational structures into clear, measurable frameworks grounded in neuroscience. Executive coach for resilient, human-centered leaders.

Lisa Dion

Partner · Go-to-Market

Lisa brings 25+ years of GTM experience from Google Cloud, PwC and Microsoft. She is an expert in implementing deal discipline across teams to improve win rates and forecasts. She uses the Velocity Engine, which is a neuroscience-backed approach.