About Magnet Labs

We bridge the gap.

"We've sat in the boardrooms where decisions feel heavy, and the trenches where growth feels impossible. We created Magnet Labs to be the partner we wish we had — one that values human intuition as much as data, and science as much as heart."

The dual perspective

Fortune 100 rigor. Startup velocity.

Our team has launched products across continents and built companies from a blank page. That range is the point: we translate complex organizational reality into clear, brain-based frameworks your people can actually use.

The team

Minds behind the method.

Christine Zmuda

Christine Zmuda

Co-Founder

30+ years at Microsoft, Yammer, and ExxonMobil. Expert in building cultures of trust and launching products across 14 countries. Co-host of "Refirement Life."

Ganesh Shenbagaraman

Ganesh Shenbagaraman

Co-Founder

25+ years of go-to-market experience across sales, marketing, and ecosystem strategy. Expert in scaling high-velocity, data-driven SaaS revenue engines and transforming cultures. Executive coach guiding early-stage startups through rapid growth and profitable exits.

Dr. Alex Arbter

Dr. Alex Arbter

Partner · Innovation

20+ years of business innovation and change-strategy leadership at Microsoft. Expert in translating complex organizational structures into clear, measurable frameworks grounded in neuroscience. Executive coach for resilient, human-centered leaders.

Lisa Dion

Lisa Dion

Partner · Go-to-Market

Lisa brings 25+ years of GTM experience from Google Cloud, PwC and Microsoft. She is an expert in implementing deal discipline across teams to improve win rates and forecasts. She uses the Velocity Engine, which is a neuroscience-backed approach.