Conscious LeaderInner Game
Jobs to be Done and Value Map
The Goal
Map the actual job a customer is hiring, the friction they hit, and the value gap that, when closed, accelerates the job.
Ideal For
Product strategy resets, go-to-market alignment, churn investigations, post-launch retros, and any moment where the team is debating features instead of jobs.
The Shift
From our customers are mid-market CMOs to our customer is trying to make this specific progress when this specific thing happens.
The Neuroscience
Naming the customer's job gives goal-directed thinking a coherent target instead of scattered features. Mapping desired outcomes engages the brain's anticipation of reward, and walking through points of friction recruits mental simulation — building a grounded empathy that surveys alone rarely produce.
From the research
The thinking behind this lab, published in full: