Conscious Leader · Inner Game · P1.9
Jobs to be Done and Value Map
The Goal
Map the actual job a customer is hiring, the friction they hit, and the value gap that, when closed, accelerates the job.
Ideal For
Product strategy resets, go-to-market alignment, churn investigations, post-launch retros, and any moment where the team is debating features instead of jobs.
The Shift
From our customers are mid-market CMOs to our customer is trying to make this specific progress when this specific thing happens.
The Neuroscience
Naming the job activates goal-pursuit circuits in the dorsolateral PFC (binding scattered features into a coherent target). Mapping desired outcomes engages reward prediction in the ventral striatum. Mapping friction triggers mental simulation in the insula and ACC — producing the empathy that surveys cannot.