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Resilient Team · Relational Game · P2.4
Building Your Narrative
confusing jargon→one clear voice
The Goal
Create a shared, human-centered story that everyone can repeat.
Ideal For
Sales teams, product launches, and strategy alignment.
The Shift
From confusing jargon to one clear voice.
The Neuroscience
Stories integrate logic and emotion by activating regions associated with Mentalizing (understanding others' thoughts). Activity in regions linked to reward and social processing can predict the effectiveness of persuasive messages.