Innovation NavigatorStrategic Game
Customer Signal vs Noise
chasing trends→solving real problems
The Goal
Separate real customer insight from loud distractions.
Ideal For
Product strategy and market analysis.
The Shift
From chasing trends to solving real problems.
The Neuroscience
Externalizing inputs onto a signal/noise map counters recency and salience bias — the mind's well-documented tendency to over-weight loud, recent, or vivid information regardless of its relevance.
From the research
The thinking behind this lab, published in full: