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Innovation Navigator · Strategic Game · P4.7
Low-Fidelity Testing
perfecting mockups→learning from roughness
The Goal
Validate strategic choices cheaply and rapidly before committing major resources.
Ideal For
Teams launching new products or entering unknown markets.
The Shift
From perfecting mockups to learning from roughness.
The Neuroscience
Crude sketches prevent the "sunk cost" bias and premature emotional attachment, keeping the "malleable" mindset needed for iteration.